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The Girl Scout Cookie Program offers girls unique opportunities
to engage in online marketing and sales as they learn about
ecommerce and how to think like entrepreneurs.
Follow these four steps as you run your cookie business, and take
your marketing efforts to the next level by going online using your
Digital Cookie website and social media platforms.
• Be honest. Yes, the Girl Scout Law also applies to your sales technique! From your Digital Cookie site
to your digital marketing campaigns, be honest, straightforward, and approachable as you write about
your cookie business.
• Create a sense of urgency. After all, Girl Scout Cookie season only comes around once a year!
Countdowns to the last dates to order are a great motivator for driving sales. Use language that will
encourage potential customers to buy from you right now.
• Make an impression. Use clear, eye-catching photos in your marketing materials. This may include
pictures of the different cookies you’re selling, yourself in your Girl Scout uniform, or something tied to
your goal. If you plan to use your cookie earnings to go camping, tell your customers about it to show
that the cookie program powers amazing girl-led adventures!
• Highlight special features or products. Share the top-selling cookies in your lineup or any special
varieties. Do you have a new avor available for purchase? How
about a gluten-free option? Do your customers know that Thin
Mints are made with vegan ingredients?
• Use a clear and prominent call to action. Share your goal and
exactly what your customer can do to help you achieve it.
• Daisy My First Cookie Business Badge: Does your digital customer pitch include answers to
commonly asked questions?
• Brownie My Cookie Customers Badge: How can you reach potential customers through digital
marketing on top of traditional sales efforts?
• Junior Cookie Collaborator Badge: How will you collaborate with your community and network to
reach your online customers?
• Cadette Cookie Innovator Badge: How can digital marketing expand your customer base?
• Senior My Cookie Network Badge: How will you tell your cookie story to online customers?
• Ambassador Cookie Inuencer Badge: How will you teach younger girls about business ethics in
online marketing?
Safety tip: Girls of all ages should
partner with their guardians to develop
a plan to safely market their business
online. Although your parent/guardian
should do the posting for you if you’re
under age 13, all girls should have a
hands-on role in marketing their cookie
business.
1. As you set goals for your cookie business, think about how digital marketing can help
you meet them. Imagine customers in your community who may not know a Girl Scout. Expand
your reach by sharing your secure Digital Cookie link to reach them. Be sure to:
2. Earn one of the Cookie Business badges, and put a digital marketing spin on it. Check
out these prompts to get you thinking about you can you digitize your sales efforts.
Safety tip: Make sure your
marketing materials don’t reveal your
personal contact information (like your
address, school or last name).
Digital Marketing Tips for
Cookie Entrepreneurs & Families